Peet’s Coffee, Stop Ripping Us Off!

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Subject Biggby, Stop Ripping Us Off!

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The website www.BiggbyCEOs.com highlights the greed of Biggby Coffee’s top executives. Biggby leadership continues to perpetuate the outdated practice of charging extra for plant-based milk. Please use your influence at the company to drop the upcharge in light of the following considerations:

Ethics

Biggby Coffee prides themselves on their ethical coffee sourcing. But the company’s commitment to ethical practices seems to falter when it comes to milk choices. The dairy industry is riddled with animal welfare issues, subjecting cows to cruel treatment and appalling conditions. We urge Biggby to extend their ethical values to milk options and make choosing plant-based milk easier for customers.

Industry Trends

The coffee industry is evolving, and standards are shifting to offer plant-based milk options without extra charges. Many leading coffee chains in the United States, such as Starbucks, Dunkin’, Panera, Peet’s, Dutch Bros, Scooter’s Coffee, Pret A Manger, Stumptown, Blue Bottle Coffee, Intelligentsia, Variety Coffee Roasters, Philz Coffee, Gregorys Coffee, Birch Coffee, Onyx Coffee Club, and Wake Up Call, have already abolished their upcharges. Cafes with no additional cost for plant-based milk now represent more than half of all coffee shops run by the top 10 chains.

Biggby executives, do the right thing for animals and your customers—drop the plant-based milk upcharge!

Sincerely,

[First Name] [Last Name]

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